A website is your digital studio: a place to share your work and your story, and help people contact you.
This article suggests some straightforward steps to starting your website. If you have any questions along the way, please reach out to us. We're here to help you build a beautiful and effective site.
Step 1: Define the purpose of your website
Before you start building, decide your website purpose. For most people this could include:
Showcasing your artwork
Providing background about your practice
Sharing your CV
Announcing upcoming events or exhibitions
Making it easy to get in touch
Keeping this purpose in mind will help you avoid adding unnecessary pages or content.
Step 2: Choose a clean, simple design
When starting out, it's a good idea to ensure that your artwork be the focus of your site, not the website design. Some tips to achieve this are:
Plenty of white space
Easy-to-read fonts
A clear color palette
AG Websites offer a number of templates for you to choose from. Two were designed specifically for artists, but all the gallery templates can also be customized for artists as well.
You can see all of the AG Websites templates here.
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Step 3: Create a simple site structure
Start with a small number of pages that will form the structure of your site and your main header. You can always add more pages later. A clear structure might include:
Home - a brief introduction and selected works
Works / Portfolio - images of your artwork
About - your artist statement or biography
Contact - email or contact form
 One of the AG Websites artist templates |
Using a standard menu format will ensure the format is familiar to visitors and easy for them to navigate.
Some additional features you may want to include are:
Blog
Upcoming exhibition information
Videos
Step 4: Select and organise your visual content
High-quality images will ensure your site looks stunning and puts forward your artwork to the best effect. When creating your AG Website, there are two component for this.
(A) Content that you'll sync to Art Galleria
Organize a Collection or multiple Collections in Art Galleria that you will sync to your site.
Record any Exhibitions you've been part of in the Exhibitions area of Art Galleria
When you have Collections and Exhibitions that you want to include on your website, note these to be set up in your Website Portfolios for the website sync.
(B) Identify permanent images for your website
This can include:
Feature images of your artwork for your site
A profile photo
A photo of your studio space
Choose high-quality images of your work and give each piece a title, year, medium, and dimensions. Keep text concise—clarity is more important than length.
Write in your own voice and avoid overthinking the wording. You can refine it over time.
Step 5: Write your text content
Your text helps visitors understand who you are and how to engage with your work. Keep it clear, honest, and easy to read.
Focus on writing for three key areas:
Home page text – a short introduction to your practice and what you work with
About page – a brief biography or artist statement
Artwork descriptions – titles, dates, mediums, and short contextual notes if relevant. These should be entered in Art Galleria Artworks Inventory.
Step 6: Build, review, and publish
Once your pages are in place:
Check how the site looks on mobile
Make sure links and contact details work
Ensure that all the artworks and exhibitions you want to include are showing up on the site
It's OK to publish your site even if it feels unfinished; your website can evolve as your practice grows, and you can continue to update it.
In Summary
Your first website doesn’t need to do everything. Start simple, get it live, and improve it over time. A clear, functional website is far more valuable than a complex one that never launches.